opening activities in Asia

An important tradition in Asia, a grand opening usually refers to a celebration held when a company or business opens or expands. This tradition originated in China and can be traced back thousands of years. In ancient times, the opening event was a ceremony used to pray for business success and wealth. Friends, relatives and business associates are invited to join in the celebration, which includes dance, music and other entertainment.

Over time, opening events have become more grand and spectacular, especially in modern Asian countries such as China, Japan, Korea, etc. Now, opening activities have become an important means of brand promotion. Businesses will invite famous entertainment stars, political leaders and social celebrities to participate, attracting more attention and reporters' interviews and reports.

All in all, opening events have become a unique cultural phenomenon in Asia, not only as a part of business activities, but also as an opportunity to display corporate image and brand image.